Founder & CEO
Mary Yasol — International Beauty Queen, Real Estate Powerhouse & Philanthropist
Born and raised in the Philippines, Mary built her career from the ground up, from humble beginnings to international stages and boardrooms. An international beauty queen, commercial and residential real estate expert, and philanthropist, she brings that same drive to CHIC: excellence met with intention, success measured by what it makes possible for others. Her vision for CHIC is as much about people as it is about beauty. A place where wellness is a way of living, and where giving back is woven into everything she builds.
"If you want success, work hard. If you want fulfillment, share it with others." — Mary Yasol
Our Story
CHIC began the way the best things do — quietly, and out of love.
Founded by Mary Yasol, CHIC Beauty & Wellness grew from a simple conviction: that clean, non-toxic beauty and genuine, elevated care should live under one roof. Mary had spent a life in motion from humble beginnings in the Philippines to international stages and boardrooms — and she understood something about the people who carry everything. The founders, the mothers, the executives, the achievers. The ones everyone leans on, who rarely have a place to be held themselves.
So she built one.
Set in Upper Buena Vista in Miami's Design District, CHIC was imagined as a sanctuary — a place where wellness is not an occasional indulgence but a way of living. Where non-toxic nails, restorative bodywork, clinically guided wellness, and mindful movement come together with intention and discretion. Where every detail is considered, and every guest is cared for as if they were the only one.
What began as a vision became a sanctuary. And it is only the beginning.
Our Philosophy
We believe wellness is not something you schedule once in a while. It is a way of living.
We believe in clean beauty in what we leave out as much as what we put in. We believe luxury is not excess, but care taken to its fullest expression: considered, quiet, and deeply personal.
We believe the people who hold everything deserve to be held. That true service anticipates rather than reacts. That beauty and wellbeing belong together, guided always by qualified, caring hands.
And we believe, as our founder does, that success is only half the story — the other half is what you share. At CHIC, that belief shapes everything: how we care for our members, how we build our community, and how we give back.
Move. Breathe. Strengthen. Restore. Connect.
Welcome to CHIC.
1. Dr. Micah Craig
MD
IV Therapy, PEPTIDES, Vitamin Shots, Weight loss
During his Internal Medicine residency in Denver, Dr. Craig served on the frontlines of the COVID-19 pandemic, navigating the ICU in one of the most demanding periods in modern medicine. That experience sharpened his clinical instincts and revealed the limitations of reactive care — and drove him toward a different approach. He immersed himself in regenerative medicine, longevity science, and aesthetic therapies, pursuing advanced training in ozone therapy, IV therapy, peptide protocols, HBOT, GLP-1 weight management, and medical aesthetics. In 2024, he founded RAVE: Regenerative Aesthetics & Vitality Experts — a clinic built to fuse internal wellness with aesthetic medicine under one integrated roof.
2. Jessica Jereza
RN
IV Therapy, PEPTIDES, Vitamin Shots, Weight loss
Dedicated Registered Nurse with over 6 years of clinical experience, specializing the last 2 years in functional health. I am passionate about uncovering the root causes of health issues and empowering clients with personalized care strategies to achieve lasting wellness.
3. Chrissia Nasser
Body Massages & Sculpting
Master Aesthetician & Body Contouring Specialist
With a background in advanced and medical aesthetics, fitness, and wellness, Chrissia blends advanced techniques with a holistic approach to skin and body care.
Known for her intuitive and attentive approach, she thoughtfully customizes each treatment around your individual needs, goals, and desired results—creating an experience that is both highly personalized and results-focused.
4. Amanda Cummings
The CHIC Flow
THE CHIC FLOW
An Exclusive Collection of Mind & Body Rituals curated by Amanda Cumming
The CHIC Flow is an exclusive collection of mind and body rituals designed to inspire movement, restore balance, and elevate everyday well-being.
Thoughtfully curated by Amanda Cummings, Director of Wellness Programs at The CHIC Beauty & Wellness, each experience blends intentional movement, strength, mindfulness, and restorative practices to nurture both body and mind.
From energizing athletic flows to deeply restorative rituals, The CHIC Flow offers a refined approach to holistic wellness, inviting you to reconnect, recharge, and embrace the art of living beautifully.
Move with intention. Restore with purpose. Flow beautifully.
Chief Growth Officer
Ephraim Murillo Jr. — Founder & Chairman, LUZEPH Investments Group
Ephraim Murillo Jr. leads CHIC's growth, marketing, and strategic partnerships, bringing nearly three decades of business development and an extraordinary network to the brand's next chapter. Founder and Chairman of LUZEPH Investments Group, Ephraim is a serial entrepreneur and investor known across Miami as a master connector with relationships spanning real estate, finance, luxury, hospitality, and international business.
A Miami-Dade resident of more than thirty years with deep local roots and a global perspective, he has built and scaled ventures across real estate, luxury assets, and hospitality, guiding well over half a billion dollars in transactions across his career. At CHIC, he channels that same instinct for opportunity and relationship-building into the brand's expansion forging the partnerships, concierge alliances, and high-net-worth relationships that carry CHIC beyond Upper Buena Vista and into the wider world.
